According to new research, the length of an online video has little impact on its effectiveness as a marketing tool, with short videos proving as valuable as longer ones.
The Specific Media ‘Video Testing and Measurement Insights’ (VITAMIN) study was revealed at the recent London-based IAB Video Engage conference held by the IAB Video Council, [...]
http://www.handiproductions.com/news-blogs/short-online-videos-as-valuable-as-longer-ones-research-shows
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