Wednesday, 22 February 2012

Online video ads boost purchase intent by a quarter

Online video advertising boosts consumers’ intent to purchase by a quarter while also increasing interest and positive associations with brands, according to new research by Specific Media. The study, which looked at consumer perspectives into online video advertising, found that relevant original programming pushes up purchase intent by 25 per cent, brand favourability by 13 [...]

http://www.handiproductions.com/news-blogs/online-video-ads-boost-purchase-intent-by-a-quarter

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