Friday, 31 August 2012

Wood DNA testing proving popular with retailers

A company based in Singapore is hoping to further expand the use of its wood DNA testing equipment, which can accurately help to identify timber that has been illegally logged.
The timber testing technology from DoubleHelix Tracking Technologies is already being used by a number of UK retailers, such as DIY giant B&Q and Marks & Spencer. The technology is in demand as it is the only accurate wood DNA testing system available in the world and the question of whether wood is sustainably sourced has become increasingly important.
The firm is now hoping to up sales even further by developing a smaller, desk-top system, which it is currently testing at its laboratories in southern Australia.
Jamie Lawrence, who is the sustainable forestry industry adviser to B&Q parent firm, Kingfisher, said that carrying out accurate wood forensics is now vital for many retailers: “Any retailer worth their salt should not just be thinking about risk, brand protection or even legality. They should be thinking this is a damn good idea.”
Norbord’s wood panel products, including Sterling OSB, is sourced from sustainably grown forests. For more information on the green credentials and uses for Sterling OSB, visit the product page.
Thursday, August 23, 2012http://images.newsvend.info/127427-185533-large.jpghttp://images.newsvend.info/127427-185533-2544.jpg

http://www.norbord.co.uk/news/wood-dna-testing-proving-popular-retailers

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