SMEs are being encouraged to capitalise on the success of the Paralympic Games and include disable people in their target markets. Minister for disabled people, Maria Miller, referred to the demographic as the 'purple pound', noting that their spending power is in the region of £80 billion a year. A new guide is now being [...]
http://www.bizsale.co.uk/blog/business-news/4225/smes-urged-to-capitalise-on-paralympic-success
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