Real-time bidding (RTB) in online video advertising is seeing a growth explosion and could account for nearly a quarter of the US market within a year, new figures have shown. RTB for online video has emerged as a major component of online video buys, with bid-based buying and private exchange driven deals serving as the [...]
http://www.handiproductions.com/news-blogs/real-time-bidding-in-online-video-set-for-massive-growth
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