Sunday, 27 May 2012
Grow Your Company With Fewer Customers
Helena Yli-Renko, an assistant professor of clinical entrepreneurship at USC's Marshall School of Business, was working on her Ph.D in Finland in the late 1990's when she began to observe a novel trend among Finnish telecommunications start-ups: rather than seeking out multiple customers to grow their companies, the companies all seemed to be clamoring to strike deals with Nokia, an industry leader. At the same time, the young companies were apprehensive about their growth strategies: "The
http://www.financerecruit.co.za/news/grow-your-company-with-fewer-customers-news-21482722143
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