Industry optimism could boost medical sales jobs

New research has found that optimism is growing in the medical devices industry.

Such confidence could provide a boost for medical sales jobs. The Global Medical Devices Survey 2012–2013: Market Trends, Marketing Spend and Sales Strategies in the Global Medical Devices Industry report, published by ICD Research, sheds light on planned media spend in the medical devices industry, as well as on how sales strategies and business plans are set to change in 2012–2013.

The research found that 54 per cent of those surveyed are “more optimistic” about increased profits for their business over the coming financial year compared to the last year. 27 per cent said they were "neutral", whilst just 18 per cent said they were “less optimistic” about revenue growth.

Optimism levels are slightly down since the 2010 and 2011 surveys, when 64 per cent and 61 per cent respectively said they were “more optimistic” about revenue growth. However, analysis from InfoGrok found that, “On a macro level, the results of 2010, 2011 and 2012 show little variation, suggesting that initiatives implemented in 2010 and 2011 have been sustained, and that the industry is progressing at a steady rate.”

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