Media company GroupM and Nielsen have announced they will work together to develop a new cross-platform measurement service. Nielsen Cross-Platform Campaign Ratings will integrate media planning and measurement across television and the internet. The partnership will also involve the two companies collaborating on innovative new measurement tools for other platforms. The new service will be [...]
http://www.handiproductions.com/news-blogs/nielsen-and-groupm-team-up-for-cross-platform-measurement-service
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