Businesses should focus on marketing their online videos strategically rather than trying to create the next viral internet sensation, according to video content chiefs at ad agency Ogilvy. Speaking at the South by Southwest Interactive conference in Austin, Texas, Jeremy Sanchez, of Ogilvy-owned enterprise search consultancy Global Strategies, and Robert Davis, executive director of Advance [...]
http://www.handiproductions.com/news-blogs/why-viral-is-a-dirty-word-for-marketing-videos
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